Author: Tomasz Drybala
Tomasz Drybala is the founder of the Neuro-Based Leadership Centre with nearly 30 years of experience as a business owner. Specializing in self-leadership and neuroscience-based coaching, Tomasz empowers leaders to unlock their full potential. As an author, trainer, and keynote speaker, he integrates neuroscience, mindfulness, and positive psychology to develop emotionally intelligent and adaptive leaders. His mission is to create conscious, compassionate, and effective leaders who transform organizational culture and achieve peak performance. Tomasz is also the author of "Breaking Patterns: Leveraging Neuroscience to Overcome Past Limitations and Liberate Your Leadership Potential," which will be published on June 10, 2025. This book serves as a guide for business leaders to break life patterns, heal from them, and live consciously and authentically without limitations.
The Enron Scandal: How Confirmation Bias Led to a Financial Catastrophe
Enron’s meteoric rise and subsequent fall remains one of the most infamous financial scandals in history. Celebrated as a pioneer in the energy sector during the late 1990s, Enron was widely praised for its innovative strategies and impressive growth. However, beneath the facade of success lay a series […]
The Rise and Fall of IBM’s Watson: A Case Study in Confirmation Bias
IBM’s Watson was heralded as a groundbreaking artificial intelligence system, designed to understand and answer questions posed in natural language. The project’s inception was marked by high expectations, robust investments, and significant media buzz. Watson’s initial success—particularly its triumph on the quiz show “Jeopardy!” in 2011—bolstered confidence in […]
Overcoming Confirmation Bias: Daisy’s Path to Enhanced Marketing Decisions
In the fast-paced world of marketing, where each decision can significantly impact a campaign’s success, staying objective is paramount. Daisy, a marketing manager at a tech company, recently embarked on a mission to refine her decision-making process by tackling confirmation bias. By closely examining her choices and reflecting […]
How can leaders use the concepts of cognitive biases to improve team decision-making and overall performance?
Using the concepts of cognitive biases can significantly enhance team decision-making and overall performance by promoting more rational and objective thinking. Here are practical strategies for leaders to achieve this: Encourage Awareness and Education: Bias Training: Provide training sessions on cognitive biases for your team. Educate them about […]
The New Coke Fiasco: A Case Study in Confirmation Bias and Market Research
The introduction of “New Coke” in 1985 remains one of the most discussed marketing blunders in history. Coca-Cola, facing intense competition from Pepsi, decided to reformulate its flagship product to create a sweeter version, aiming to regain market dominance. The decision, however, serves as a compelling case study […]
Marissa Mayer’s Hiring Mistake: What Yahoo’s COO Decision Teaches Us About Bias
Marissa Mayer, the former CEO of Yahoo, is well-regarded for her strategic vision and decision-making prowess. During her tenure, one decision that drew significant attention was the hiring of Henrique de Castro as Yahoo’s Chief Operating Officer (COO) in 2012. This decision came at a time when Yahoo […]
Navigating Daily Decisions: Evelyn’s Experience with the Decision Audit Challenge
In our fast-paced, decision-laden lives, making conscious and deliberate choices can often seem like a daunting task. Evelyn, a project manager at a bustling tech company, decided to embark on the Daily Decision Audit challenge to better understand her decision-making process. By documenting each decision and reflecting on […]
How can executives effectively identify and change dopamine-driven behaviours that distract from high-value tasks?
For executives striving to focus on high-value tasks, identifying and altering dopamine-driven behaviours that lead to distractions is essential. Here are actionable strategies to help executives recognize and change these patterns, ultimately enhancing their leadership effectiveness: Recognize and Understand Dopamine-Driven Behaviors: Reprioritize Your Focus: Develop New Behavioral Patterns: […]
How Executives Can Rewire Dopamine-Driven Patterns to Prioritize High-Value Tasks and Elevate Leadership
Learn how executives can rewire dopamine-driven patterns to prioritize high-value tasks and enhance their leadership effectiveness. For executives, achieving success is not solely about maintaining high levels of activity but rather about effectively prioritizing tasks that drive significant organizational growth and leadership impact. A major challenge in this […]
What are some effective mindfulness techniques that CEOs can implement to regulate dopamine and enhance their leadership effectiveness?
Enhancing leadership effectiveness and regulating dopamine levels can be significantly supported by mindfulness techniques. Here are actionable strategies that CEOs can implement to achieve these goals: Cultivate Mindful Awareness: Embrace Mindful Reflection: Develop Stress-Reduction Techniques: Foster a Growth Mindset Through Mindfulness: By incorporating these mindfulness techniques into your […]