Boeing, a global leader in aerospace manufacturing, faced one of the most significant crises in its history with the 737 Max aircraft. After two fatal crashes in 2018 and 2019, resulting in the deaths of 346 people, the aircraft was grounded worldwide. This tragedy, coupled with extensive media […]

In 2018, the Cambridge Analytica scandal became a turning point for Facebook, a company already deeply intertwined with the personal data of billions of users. The scandal, which involved the misuse of millions of Facebook users’ data without their consent, sent shockwaves across the media and brought intense […]

The Crossrail project, now known as the Elizabeth Line, stands as one of the most ambitious infrastructure endeavours in the UK. Designed to enhance London’s transportation network by linking major parts of the city and its suburbs, the project was initially set to open in 2018. However, it […]

Overconfidence in leadership can have catastrophic consequences, especially in industries as complex and volatile as finance. The Royal Bank of Scotland (RBS) provides a stark example of how overconfidence bias in financial forecasting led to one of the most significant banking failures in history. In the years leading […]

Sears, once an iconic name in American retail, is a powerful example of how anchoring bias can lead to the downfall of a business. Founded in the late 19th century, Sears grew to dominate the retail industry in the United States, becoming synonymous with convenience and quality through […]

Yahoo, once a titan of the early internet era, serves as a cautionary tale of how anchoring bias can undermine business decisions and lead to missed opportunities. As one of the most popular web portals in the 1990s, Yahoo’s early success set the stage for its leadership’s decision-making […]

Enron’s meteoric rise and subsequent fall remains one of the most infamous financial scandals in history. Celebrated as a pioneer in the energy sector during the late 1990s, Enron was widely praised for its innovative strategies and impressive growth. However, beneath the facade of success lay a series […]

IBM’s Watson was heralded as a groundbreaking artificial intelligence system, designed to understand and answer questions posed in natural language. The project’s inception was marked by high expectations, robust investments, and significant media buzz. Watson’s initial success—particularly its triumph on the quiz show “Jeopardy!” in 2011—bolstered confidence in […]

The introduction of “New Coke” in 1985 remains one of the most discussed marketing blunders in history. Coca-Cola, facing intense competition from Pepsi, decided to reformulate its flagship product to create a sweeter version, aiming to regain market dominance. The decision, however, serves as a compelling case study […]

Marissa Mayer, the former CEO of Yahoo, is well-regarded for her strategic vision and decision-making prowess. During her tenure, one decision that drew significant attention was the hiring of Henrique de Castro as Yahoo’s Chief Operating Officer (COO) in 2012. This decision came at a time when Yahoo […]