Sears, once an iconic name in American retail, is a powerful example of how anchoring bias can lead to the downfall of a business. Founded in the late 19th century, Sears grew to dominate the retail industry in the United States, becoming synonymous with convenience and quality through […]

Yahoo, once a titan of the early internet era, serves as a cautionary tale of how anchoring bias can undermine business decisions and lead to missed opportunities. As one of the most popular web portals in the 1990s, Yahoo’s early success set the stage for its leadership’s decision-making […]

Anchoring bias is a cognitive phenomenon where an individual relies heavily on the first piece of information they encounter (the “anchor”) when making decisions. This bias can have significant implications, especially in business environments where negotiations, pricing strategies, and procurement decisions are commonplace. In this article, we’ll explore […]