In the fast-paced world of marketing, where each decision can significantly impact a campaign’s success, staying objective is paramount. Daisy, a marketing manager at a tech company, recently embarked on a mission to refine her decision-making process by tackling confirmation bias. By closely examining her choices and reflecting […]

The introduction of “New Coke” in 1985 remains one of the most discussed marketing blunders in history. Coca-Cola, facing intense competition from Pepsi, decided to reformulate its flagship product to create a sweeter version, aiming to regain market dominance. The decision, however, serves as a compelling case study […]