Boeing, a global leader in aerospace manufacturing, faced one of the most significant crises in its history with the 737 Max aircraft. After two fatal crashes in 2018 and 2019, resulting in the deaths of 346 people, the aircraft was grounded worldwide. This tragedy, coupled with extensive media […]

Anchoring bias is a cognitive phenomenon where an individual relies heavily on the first piece of information they encounter (the “anchor”) when making decisions. This bias can have significant implications, especially in business environments where negotiations, pricing strategies, and procurement decisions are commonplace. In this article, we’ll explore […]