Setting prices for new products in a competitive market is a critical task that can significantly impact a tech company’s profitability and market positioning. To avoid the pitfalls of anchoring bias during this process, consider the following strategies: Comprehensive Market Research: Dynamic Pricing Models: Internal Pricing Framework: Continuous […]

David’s experience with a failed product launch offers invaluable lessons on overcoming setbacks. Learn how he turned failure into growth and success. David, a seasoned marketing director at a mid-sized tech company, was no stranger to the pressures of delivering successful campaigns. Known for his strategic insights and […]